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                                            Car Sense

                                            Auto Safety Features: The Good. The Helpful. The Annoying?

                                            If you have purchased a car in the last four years, you’ve probably noticed several new features designed to help protect you on the roadway. And thanks to that advanced engineering and technology, today’s cars are safer than ever. (Having the right auto insurance can protect you on the road, too.)

                                            An analysis by the Insurance Institute for Highway Safety (IIHS) and the Highway Loss Data Institute (HLDI) found that forward collision warning combined with automated emergency braking cuts front-to-rear crashes with injuries by more than half (56%).

                                            However, a national survey by Erie Insurance found that not everyone is taking advantage of these new safety features.

                                            According to the survey, which asked 500 U.S. licensed drivers ages 18 and older with vehicles made in 2016 and after, drivers are intentionally turning off or disabling these features that can ultimately help them avoid crashes.

                                            Erie Insurance conducted an online survey to see how people feel about the safety features available in newer cars. As people started hitting the road again, after the COVID-19 stay-at-home orders, we asked travelers about the topic . Their thoughts aligned well with our survey results.  

                                            So, which features are drivers toggling off – and why? Keep reading to find out.

                                            Control over convenience

                                            The two features drivers were most likely to disable were ones designed to enhance their comfort and convenience.

                                            The largest percentage of drivers surveyed (30%) said they had disabled adaptive cruise control, which keeps a vehicle a specific distance from the car in front of it by applying the brakes if it gets too close. The most cited reason for disabling this feature was, “I want to control the vehicle, not have the vehicle control itself.”

                                            The second most disabled feature was lane keeping assist, which helps prevent the car from straying across lane markings by automatically making light braking or minor steering adjustments. Almost a quarter of drivers (23%) said they turned off lane keeping assist.

                                            Most common reason for disabling: "annoyance"

                                            In the survey, drivers said their most common reasons for turning off or disabling features is that they find them “annoying” or “distracting.”

                                            Jon Bloom, vice president of personal auto at ERIE, said automakers are always working to refine and improve features. However, in some cases, drivers just need to learn how the feature works and get used to it.

                                            “Ideally as features improve and drivers get more comfortable with them, using them will become second-nature the way seatbelts are today,” Bloom said. “The payoff could be huge in terms of reducing crashes and saving lives.”

                                            The complete list of results are in the following infographic:

                                            Turning Off

                                            A national survey by Erie Insurance finds a large percentage of US drivers turning off or disabling features that would make their cars safer

                                            Adaptive Cruise Control

                                            30 percent

                                            “I want to control the vehicle, not have the vehicle control itself.”

                                            Automated Emergency Braking

                                            17 percent

                                            “I just don’t trust it.”

                                            Traffic Sign Recognition

                                            14 percent

                                            “I had a bad experience with it.”

                                            Forward Collision Warning

                                            11 percent

                                            “It sends too many false alarms.”

                                            Pedestrian Detection

                                            11 percent

                                            “It is not helpful.”

                                            Driver Attention Monitor

                                            23 percent

                                            “It sends too many false alarms.”

                                            Lane Departure Warning

                                            21 percent

                                            “It is not helpful.”

                                            Lane Keeping Assist

                                            23 percent

                                            “I want to control the vehicle, not have the vehicle control itself.”

                                            Blind-spot Monitoring

                                            9 percent

                                            “I want to control the vehicle, not have the vehicle control itself.”

                                            Backup Camera

                                            6 percent

                                            “I don’t trust it.”

                                            Traffic Alert

                                            9 percent

                                            “It is not helpful.”

                                            This survey was conducted online by Falls on behalf of Erie Insurance, from February 28 through March 4, 2020, among 500 U.S. licensed drivers ages 18 and older with vehicle model years between 2016 and 2020. Falls established the sampling quotas, designed the questionnaire, tabulated the survey responses, and managed the overall project. Falls used Dynata (Plano, TX) to administer the survey via the internet, including mobile devices, to Dynata’s captive U.S. panels who met the age, gender, and regional demographic criteria.               

                                            When it comes to new car features, there are so many choices. It’s important to find what is right for you. But, when it comes to auto insurance, you don’t need to know everything – that’s our job. At Erie Insurance, our experienced agents can help you get the right coverage for your car – and your budget.

                                            To learn more about auto insurance coverage at ERIE, visit http://www.zhuwei41.com/auto-insurance.

                                            Erie Insurance

                                            Above all in SERVICE since 1925.

                                            Affecting buying decisions

                                            So the next time you’re car shopping, will you want a car with any of these features? Many survey respondents still say “yes.”

                                            Of the 11 safety technologies listed in the survey, only one feature showed significant hesitation from drivers: adaptive cruise control. More than a third (35%) of survey respondents said they definitely would not purchase a car with this feature. The percentages of drivers who definitely wouldn’t want any of the other 10 features were all in the single digits.

                                            From the safety features to the paint color, there’s a lot that goes into choosing a car that’s just the right fit. When it comes to your auto insurance, you deserve an experience that’s personalized to you, too.

                                            See what’s different about auto insurance from ERIE, or talk to a local agent in your neighborhood.

                                            Methodology

                                            This survey was conducted online by Falls on behalf of Erie Insurance, from February 28 through March 4, 2020, among 500 U.S. licensed drivers ages 18 and older with vehicle model years between 2016 and 2020. Falls established the sampling quotas, designed the questionnaire, tabulated the survey responses, and managed the overall project. Falls used Dynata (Plano, TX) to administer the survey via the internet, including mobile devices, to Dynata’s captive U.S. panels who met the age, gender, and regional demographic criteria.

                                            Our recent survey found that some U.S. drivers are disabling features that could make their cars safer… and it might be a larger percentage than you’d think. /blog/auto-technology-safety-features-survey-2020 Erie Insurance http://www.zhuwei41.com/-/media/images/erieinsurance/erieinsurancelogo.png

                                            ERIE® insurance products and services are provided by one or more of the following insurers: Erie Insurance Exchange, Erie Insurance Company, Erie Insurance Property & Casualty Company, Flagship City Insurance Company and Erie Family Life Insurance Company (home offices: Erie, Pennsylvania) or Erie Insurance Company of New York (home office: Rochester, New York).  The companies within the Erie Insurance Group are not licensed to operate in all states. Refer to the company licensure and states of operation information.


                                            The insurance products and rates, if applicable, described in this blog are in effect as of June 2020 and may be changed at any time. 


                                            Insurance products are subject to terms, conditions and exclusions not described in this blog. The policy contains the specific details of the coverages, terms, conditions and exclusions. 


                                            The insurance products and services described in this blog are not offered in all states.  ERIE life insurance and annuity products are not available in New York.  ERIE Medicare supplement products are not available in the District of Columbia, New York and Wisconsin.  ERIE long term care products are not available in the District of Columbia and New York. 


                                            Eligibility will be determined at the time of application based upon applicable underwriting guidelines and rules in effect at that time.


                                            Your ERIE agent can offer you practical guidance and answer questions you may have before you buy.

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